What is the project about?
The Kariega Foundation, a non-profit organisation, was born out of a desire to contribute to the empowerment of the local communities surrounding the Kariega Game Reserve. Sustainable wildlife conservation and preservation are also key components. The Foundation works in partnership with the Kariega Game Reserve in these core areas. The Foundation is committed to improving the quality of life and fostering collaboration with our neighbours, especially the wonderful people of Ekuphumleni, Marselle and Klipfontein. The Kariega Game Reserve is surrounded by impoverished African communities and is the largest employer in the Kenton-on-Sea region. It is committed to nature conservation, responsible tourism, social upliftment and the sustainable use of resources.
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What is the project's goal?
The goal of the Kariega Foundation is to improve the well-being of local communities through enterprise development, education and youth development; and to be united in our efforts to protect and preserve the natural heritage of the Eastern Cape, especially the Kariega wilderness.
Who benefits from this?
The local population and the wilderness surrounding the Kariega Game Reserve. The Eastern Cape is considered one of the longest-settled regions in South Africa. Settlement began with the arrival of settlers in the early 19th century, and farms were quickly established. Tourism holds a special position there, as the many Big 5 game reserves make this natural region an attractive destination. It is not without reason that it is claimed to be one of the best malaria-free wildlife regions in South Africa.
What are the challenges?
The greatest challenge is to balance travel and sustainability, i.e. the social, environmental and economic aspects.
What contribution does Ajimba make?
As an Ajimba team, we can arrange the tours organized by Kariega to our guests. On the one hand, this increases the reputation of the foundation and, on the other hand, the Kariega Foundation team can generate income through booking.
Is a visit possible for Ajimba guests?
Ajimba guests can book a tour organized by Kariega to the township in Kenton-on-Sea and visit the Meshak pottery on the way. Young people are trained there and people with disabilities also have the opportunity to get an education there. It's not just the visit and the odd souvenir that helps people, Mark Rushmere and the Kariega team support many social and educational projects and guests can participate in them if they wish. For example, a tour through the township promotes an understanding of living conditions and also shows these people the necessary respect. After all, we're guests in the Eastern Cape.
