From November 17 to 20, 2025, Africa's Eden Travel Show in Victoria Falls brought together leading players from the international tourism industry for a top-class exchange. The backdrop of the world-famous waterfalls provided the ideal setting for an event that has long since developed into one of the most important platforms for sustainable natural and luxury tourism in southern Africa.
During two intensive days of meetings, providers from Botswana, Namibia, Malawi, Zambia and Zimbabwe exchanged ideas with selected international tour operators. Complemented by mandatory destination workshops, the trade fair offered a compact but strong overview of new travel products, transport options and innovative collaborations in the region. The focus was in particular on how tourism as a strategic partner can contribute to protecting sensitive ecosystems — an approach that reflects the core of Africa's Eden's mission:”Tourism pays for conservation”.
In addition to the business sessions, the networking program also proved to be a significant added value. From an informal meet-and-greet to curated trips to a festive gala evening, participants took every opportunity to establish personal relationships — a central part of the culture of trust in southern Africa.
For Ajimba African Tours, the event opens up valuable prospects: The high quality of the lodges and safari partners represented confirms the growing demand for stylish, natural travel experiences that our guests appreciate. At the same time, the sustainability initiatives presented provide inspiration for the development of our own responsible travel philosophy.
With its clear focus on high-quality exchange, sustainable development and international networking, Africa's Eden Travel Show 2025 sends a strong signal: The future of southern Africa tourism lies in responsible, high-quality and authentic travel — a path that Ajimba African Tours consistently continues.
